Client: Esprit Miami

Placement: Produce News + Supermarket Floral Magazine

Goal: Promote Esprit's stability and long-term standing reputation for quality and dependability in the current economic downturn. Large mass-market customers needed to be reassured that Esprit, a smaller company, was able to commit to their needs.

The ad we created faced this issue head on with the title of "Committed" and followed with bold copy to support the claim.

       Produce News + Supermarket Floral Magazine
 

At Esprit we're committed. We know your market, your customers, and we know what makes sales. You call, we answer. You need, we deliver. We've seen upturns, downturns, and industry changes. And for 28 years, we've obsessed about supplying everything fresh, everything new, all on your doorstep exactly when you need it. We're here 28 years and counting. Like we said, Committed.

Esprit Miami. Your #1 Source for Fresh Flower Products.
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